Tuesday, June 18, 2013

Phone from CAT

Have you even considered having a phone that was protected from dropping, water, dust, and tempers? That sounds like a great deal and of course we all considered it but the phone would be too embarrassing to carry around. Apple and Samsung better watch out because the B15 Cat Phone is ready to provide both the durability and style. The B15 is available for $349 without a contract. Caterpillar hasn't yet partnered with any carriers, but the phone is compatible with the AT&T.
The market for ruggedized devices isn't enormous -- just 21 million were sold last year, according to Caterpillar. But the company wants to own that niche, and become the top durable phone maker by 2015. The phone has most of the standard smartphone features and phone services but not quite yet able to compete with the top smartphone companies. What are your thoughts on this tough cookie?